We all know that sometimes to succeed you sometimes have to try new things that might not exactly follow the norm. Jumia Travel, the leading online travel agency, thus shares 4 unconventional tips to employ in your marketing efforts.
DON’T KEEP UP WITH YOUR COMPETITION
You should create your own playing field, rather than playing on the one set for you by your competitors. While you should keep an eye on the competition, you shouldn’t get caught up in it. Rather than worrying so much about your competitors marketing tactics and solely trying to compete with theirs, understand and focus also on what works for your customers and your brand; and tailor your marketing tactics to the individuality of your firm. Your marketing tactics should be strong enough to compete with your competitors, but that shouldn’t be the only focus. Remember, your audience should lead what you are doing, not your competitors.