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JUMIA Brings e-commerce to the Next Level in Ivory Coast with its Marketplace Platform

JUMIA offers brands and distributors operating in Ivory Coast the opportunity to open their own online shop

Abidjan, Côte d'Ivoire, 17th July 2014—Having already won the trust of prominent international brands and acquired several big-name investors, JUMIA, Ivory Coast's number one online shopping destination, has transformed the Ivorian economy. Thanks to its marketplace, JUMIA has given Ivorian brands, distributors and craftsmen the necessary means to develop and extend their selling network.

The marketplace allows all distributors, from international brands to SMEs, operating in the country to benefit from a number of advantages when they open an online shop on JUMIA – the so-called "shop-in-shop".

First of all, they can take advantage of JUMIA's professional client-oriented approach, with agents who are trained to know the entire product range and answer all customer questions. JUMIA has also developed the Net Promoter Score (NPS), which is a tool allowing the weekly measuring of customer satisfaction in order to continually improve service. On average, all customers purchasing products on JUMIA are contacted 15 minutes after their order.

Moreover, the sellers do not encounter any logistics problems: JUMIA takes care of everything! From the order to shipping to customer aftercare, JUMIA brings Ivorian entrepreneurs the marketing and logistics expertise they need to conquer new markets.

The marketplace also allows sellers to benefit from exposure to hundreds of thousands of unique visitors every month, as well as a multichannel online and offline presence, in order to increase brand awareness and boost their sales. "JUMIA's marketplace represents a unique opportunity and an extraordinary business accelerator, making your offer available 24 hours a day, 7 days a week in Ivory Coast. In addition to our marketing and logistics expertise, our partners benefit from exposure to almost 300,000 unique visitors every month and the guarantee of an unequalled, international-standard quality of service", stated Fatoumata Ba, General Director of JUMIA Ivory Coast.

The marketplace platform is simple and easy to use, offering complete control and convenience for sellers: they can develop it in line with their brand strategy, define sales promotions and put forward products of their own choice. "We have been using JUMIA's marketplace selling platform, which is currently the only one of its kind in Côte d'Ivoire, since April 2014. It is an extraordinary system that allows us to visualize our merchandise, manage upgrades and control our stocks online. We are completely satisfied with our partnership with JUMIA", said Edith Sika, owner of the shop Totalement Mode in Abidjan.


JUMIA is Africa's leading online shopping outlet. The e-commerce platform offers a wide array of products including fashion, electronics, home appliances and beauty products, and provides a unique shopping experience. Besides its competitive prices, JUMIA proposes a quality of services adapted to e-commerce in Africa: delivery at your doorstep, flexible payment options (including cash on delivery, mobile money transfer), and a free 7-day return policy. JUMIA became the first African company to win an award at the World Online Retail Awards in 2013 in Paris as the "Best New Retail Launch" of the year.

Contact us :

Sheryn TOIFL—Communications & PR Manager JUMIA Côte d'Ivoire

Phone Number: 59610778

Email Address:


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