Skip to main content

OMNI-CHANNEL SHOPPING DRIVES SALES - KAYMU

In a world where people use several media channels to stay informed, interact and communicate, it is imperative that consumers enjoy an omni-channel shopping experience, says leading online marketplace, Kaymu.com.ng
 
A statement released by the company defines omni-channel shopping as the simultaneous use of two channels for shopping purposes and describes the necessary coherence between the different channels to enable easy and practical customer interaction.
 
Omni-channel shopping ensures that consumers enjoy the same service irrespective of platform or channel. For instance, a consumer doesn't have to recreate an account while using desktops and tables or an in-store pick-up or check out. 
 
Customers want to identify and connect with your brand irrespective of channel. Omni-channel shopping not only drives sales but ensures that consumers enjoy an enriched physical and virtual shopping experience", Evangeline Wiles, Managing Director of Kaymu Stated.
 
Brick and mortar stores which have an additional online presence need to reinforce an immersive customer experience regardless of channel. Customers need to feel that they are getting the same service and shopping experience as they would get from buying from a physical store, while buying online.
 
Sellers do not only have to be where their customers are and think in an Omni-channeled matter but they also must invest in excellent customer service and in customer-centric servicing tools. Retailers who are able to incorporate their physical store with the rest of their digital capabilities can gain a true competitive advantage, Wiles added.

Omni-channel shopping provides a reliable and recognizable buying experience whereby the physical- and virtual experiences come together, building a cross-channel as well as a total approach not only for the shopping experience itself but furthermore for the communication before and certainly after a purchase.


About Kaymu

Kaymu is Nigeria's #1 safest online marketplace where buyers and sellers can meet and make the best deals for used or new products, such as smart phones, computers, shoes and clothing, home appliances for the cheapest price thanks to the fixed or auction pricing system. Visit www.kaymu.com.ng to explore its offerings


About AIH
Kaymu is part of Africa Internet Holding (AIH). AIH introduces and accelerates the online shift in Africa – for its people and its culture. AIH has built up multiple web companies including: JUMIA, Zando, Kaymu, Hellofood, Lamudi, Carmudi, Jovago and Easy Taxi. For further information please visit  www.africainternetholding.com

Comments

Popular posts from this blog

Why Pastor Goodheart Ekwueme Resigned From House on the Rock Church in Abuja

I have been in pains!

If you follow me on Instagram, you will notice, I put up my pastor and coach's picture last weekend because I was heart broken.
He is Pastor Goodheart Ekwueme, the outgone (as much as I hate to use that) resident pastor of my local assembly in Abuja. I and all those who knows him, are going to miss him soooooooo much, it hurts.

Jenny Chisom's 12 Codes of Conduct for Men That Rivals Any Male Code

It's been a tough past week so I am grateful for Sunday heralding a new week.
I have been burdened to create a Code of Conduct for members of the League of Extraordinary Men (LExM) on Facebook. So while I couldn't attend service, I sat down and wrote this down on my note pad, then typed it.
This came in a bid to begin to restructure the group to ensure it is serving the right purpose and the right men.

Violence Against Men, Mnombo Madyibi and The VAPP Bill

Quite some fuss has been on about this man in picture MnomboMadyibi who was allegedly hit with a bottle of wine and also suffered attempted suffocation using a red and white teddy bear. But as expected it did not get as much attention like if the switch was fixed (the experience being that of the woman).
We must know that if men keep being treated like non humans, even the violence against women we usually fight for, will only increase astronomically, since after all a woman must live and find her fulfilled being married to a man or at least living and being in relationships with them.

FEATURED ON

FEATURED ON