If all you do is sell a service that is basically the same as what your competitors are selling, then get used to being poor.
Here's a simple 6 step to innovation:
1. Make a list of 10 things that you can do within the current scope of your work that will make things better for the people with whom you interact – customers, co-workers, bosses, whoever.
2. Do those things.
3. Figure out which ones worked, and do those more.
4. Figure out which ones didn't work, learn why not, then forget about them.
5. Apply what you learned to the next set of ideas.
6. Do it all again.
— Ebuka J. Anichebe (The Thinker)
Make Your Life a Blockbuster™