Paparazzi: Find A Market and Become A Celebrity

In our celebrity crazed culture, the need to be famous is at a peak. 9 out of 10 people want to be famous. Some "celebrities" even hire their own paparazzi.

Even in the business world, there are increasingly more under 30's angling to be known as coaches, speakers, consultants, artistes, models, mentors, bloggers, self-employed professionals, certified practitioners in varied fields of interest. Confidence leads to competence.

Eventually following the 80/20 Principle, the ones that will succeed are those who understand the market they represent and do a good job in that niche.

I mention Maradona, you think football. I mention Michael Jackson, you think dance. I mention Mercedes you think of a car. So when I mention your name what are you known for?

Specialize. Carve a niche. Stand for something. Be known for it. Find a market, be the star player and then you can get your own paparazzi.

— Ebuka J. Anichebe (The Thinker)
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