Skip to main content

The Purpose Of Business

As a human, eating food is important. Sleeping is also pretty important too.

As a business, making more money is important. Making higher profit margins is also pretty important too.

But just like eating and sleeping, although important isn't the primary reason why we exist. It is important to remember that the reason why we started a business isn't primarily for profit.

We started because we saw a need the customer had and we wanted to fulfil it.

Profit becomes a natural by-product of continually seeking out new ways to delight and excite your customers. Unfortunately most people forget this fact and pursue profit first then purpose later.

The ones who last and outlive the competition are the ones who are constantly fulfilling the purpose for which they exist. Most businesses owners want something FROM their customers. Successful businesses want something FOR their customers.

What do you STAND for? Do you remember?

— Ebuka J. Anichebe (The Thinker)
Make Your Life a Blockbuster™


Popular posts from this blog

Enter For The #GhenGhenChallenge by @2Mgtheatre and Win N50, 000

If you have not heard and entered for the #GhenGhenChallenge, this is for you:

There is a 18+ very interesting stage play coming to theatre in Abuja by 2MG Theatre showing at the British Council and it is "Overnight Trial" an adaptation of Aerial Dorfman's "Death and the Maiden".

So it's time to get creative with your phone camera and win N50,000 on Sept 26, 2017!

Jenny Chisom's 12 Codes of Conduct for Men That Rivals Any Male Code

It's been a tough past week so I am grateful for Sunday heralding a new week.
I have been burdened to create a Code of Conduct for members of the League of Extraordinary Men (LExM) on Facebook. So while I couldn't attend service, I sat down and wrote this down on my note pad, then typed it.
This came in a bid to begin to restructure the group to ensure it is serving the right purpose and the right men.

Why Pastor Goodheart Ekwueme Resigned From House on the Rock Church in Abuja

I have been in pains!

If you follow me on Instagram, you will notice, I put up my pastor and coach's picture last weekend because I was heart broken.
He is Pastor Goodheart Ekwueme, the outgone (as much as I hate to use that) resident pastor of my local assembly in Abuja. I and all those who knows him, are going to miss him soooooooo much, it hurts.