CEOs Ask: How Do I convince People about my business?

On our first CEOs Ask session today, we will try to answer questions posed to us on this blog and have you contribute to the answer I have given. This is to foster a culture of learning amongs us here. We shall keep the identity of senders confidential too. Thanks for joining me on this journey.

Question of the Day:
I'm a young entrepreneur and I run a culinary organization where various culinary services are carried out basically to ease every kind of stress that comes with eating a good meal. We have been operating for about 2 months now and I'm proud to say we have about 3 staff in our team already. One of my major challenge is conviction, in the sense that trying to convince people of what i do has been really challenging and coupled with the fact that with a business like mine, referrals always have the upper hand in terms of reaching more people. Please how I go about this. Thanks

My Answer:

Thank you for writing in. Welldone on your unique business venture. 
Getting people to be convinced about what you do, will come when they have experienced your meals and services. So I would advice you go ahead give them a free service to enjoy, get feedback from them, then use as testimonials.

If yours services are good, encourage them to tell others by recommending to you so you reach out in their place or they do so at their own pace.

I hope this helps?

Now, please go ahead and advice this writer on what to do to convince people. Thanks


Tope said…
It's true. Convincing people to patronize and trust in your service can be very hard and discouraging.

As someone who is also working on convincing people to believe in a new idea, I am also going through this but then there is one thing I have learnt when it comes to dealing with this challenge:

Convincing people to trust (and even go one step further to vouch anywhere for) your product/service involves building a brand around the said product/service.

This process of brand building is not, and will never be, an overnight one. So don't expect it to be.

In fact, this process of building your brand is the real thing called entrepreneurship. Anyone can start a business, but not everyone can bring that business into the entrepreneurial level.

The main thing separating the ordinary business man from the entrepreneur is the ability to be persistent, strong and tenacious enough to keep defending the product/service he has offered. Even when people are not turning up at first, even when they are not giving themselves to be convinced, even when they are out-rightly critical (of course, critics will arise).

Therefore, you should stay strong and keep telling people (proudly) about your product/service, by all means possible.

- Tope @
Victor Nwankpa said…
Look at what you’re selling and ask yourself “What needs would a customer have immediately after using my product or service?” Then start brainstorming ideas for additional products or services to create. WWW.VICTORNWANKPA.COM
Jenny said…
Thanks a lot Tope. I am sure the person who asked the question is grateful for your encouragement.
Jenny said…
Great idea here Victor. Thanks for sharing this.