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Nollywood Film Maker, Chuks Anyaduba of TOG Media: On Content and Piracy in Nigeria

Very few film makers get my attention in Nollywood, one of those who do is Chuks Anyaduba of TOG Media. Chatting with him brought to fore a lot concerning his personality and his business of passion - Film making, a departure from his legal training.

I asked him about himself and his business, he answered "Chuks Anyaduba is my name. I am a Law graduate who found passion in film making. As an actor, I've been in several movies; Tinsel, Emerald, Jenifa's Diary, Behind the Smile, Sequence (Africa magic), Protégé (Africa Magic), Anita (Africa Magic), My family My reality, Side effects (TOG Media), Matchmaker (TOG Media) and others. I have produced 2 movies; The Matchmaker and Side Effects, currently planning the 3rd job. I believe in living a purpose driven life, a life where passion is play.

I am currently working on an awareness campaign on prostate cancer which is tagged #standupfordads. It's a wake-up call for men of 40yrs and above to go for early test for chances of having prostate cancer. We'll have a one day event and the screening of the short film; Side Effects slated to hold in october.

Need I mention that I am the Creative director of TOG Media Films, which is basically into Content development and Film making. We believe in using contents eg films to tell societal stories and highlight on the ills in the society.

My biggest achievement has been successful production of 2 movies most especially the 2nd one "Side Effects" which has gained a lot of interest based on the subject matter.

I asked what his recurrent challenges have been, and he answered by saying that it has been funding which is typical of every business.

He mentioned that TOG media produces contents and sell to people that need them such as TV stations, Cable networks, and the like.

My other interest is Business is Development and Events Planning. I see my brand having a branch outside Nigeria, maybe in Ghana or the UK.

When asked what he likes about doing business in Nigeria, he said it's the fact that we have the population as Nigerians. If 10% of our population can watch or buy our content, I'm sure we'll be fine.

Asked about what he doesn't like about doing business in Nigeria, Chuks says "I don't like the fact that there's Piracy in this business.

Advice to Budding CEOs:
As a budding CEO, you should always seek passion, be persistent, find out what works for you not because Mr A is doing it. Above all, don't give up easily.


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