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Peter Nwabuoku of HustleNaija Speaks on His Brand and Other Interests

Tell us about yourself and your business?

My name is Peter Chukwunonso Nwabuoku, born in the late 80's and a business management graduate from Igbinedion University, Okada, Edo State, Nigeria.

I'm a fun loving young man, an Employability enthusiast with love for Branding, Marketing Communications, Advertising, and music.

I'm an online brand marketing communications strategist and founder, of HustleNaija which was initially and still is a humanitarian service initiative I started to empower graduates by enlightening them in the necessary employability skills they need to get employed and stay employed.

However, HustleNaija has grown since then into a business that also proffers profitable online presence management consultancy services that deal with general Online Brand Marketing Communications such as Advertising, PR and general Online Media solutions with a few number of SMEs as clients.

What are you working on now?

I'm working on loads of mini projects I really don't want to talk about because I haven't totally wrapped my head round them yet. But they are sure going to add value. (Laughs) 'value' has to be my most used word. I find myself using it all the time.

How can you describe your organisational culture/style of business?

I'd describe the culture as one that allows flexibility and uncompromising professionalism at the same time.
What have been your biggest achievement as a business brand since inception?:

I'd say... having the privilege to have worked with different brands from totally different industries on online presence and the employability skills (humanitarian) initiative helping about 10 graduates (the ones we know of) till date get jobs has to be some of HustleNaija's biggest achievement thus far.

What have been the recurrent challenges?

Clients' orientation on online marketing about what it is and what it should do for them.

How do you deal with times of low patronage or uncertainty?

I re-strategize!

What are your other interests apart from this business?

Real Estate, and Music Business

Where do you see your brand in 5 years?

In 5 years, I see my brand as a force to be reckoned with as regards online presence management consulting

What do you love about doing business in Nigeria?

No matter what business you do or what your niche is, you'll always find your market. That's what I love.

What don't you like about it?
Nigerians are just the most difficult people to sell to regardless. (Laughs).

What's your advice for budding CEOs?

My advice is, they must know that Perseverance and Hard work pays. Keep at that and you'll be fine.

Any other thing we need to know about you?

Yes, that I'm a model too.

Contact Details:

LinkedIn: Peter C. Nwabuoku
Facebook: Pete Nwabuoku
Twitter: @PeteNwabuoku ‎and @HustleNaija