CocaCola Goes Green with Life: What Brand Strategy Is Not?

Yay! CocaCola Life is finally here! Sighted today in a surburb of Italy and I'm sure heading to Nigeria soon, since we are a 'buying' population.

It is clearly made for health conscious people and weight watchers, because it tastes like 'diluted Coke' just like Diet or Zero Coke and the likes. Meanwhile it was first launched in Argentina in June 2013 and have been sold in a few more countries afterwards.
Ignore the other products, lolz

From Share a Coke to Share a Feeling hype and now to 'Life', CocaCola's marketing strategy seem water tight. What do you think?

Does this strategy teach you a thing or two for your brand? Or do you feel CocaCola is not smart? Use the comment box